Defining who your customers are, what they want to do and how the want to do it is key.
We perform Contextual Inquiries to observe customers and solicit information from them in their natural setting. We also use questionnaires and surveys to complement the interview process.

What results are comprehensive user profiles, use cases and interaction models that define your customers and their work.

Creating the user interface is a three-stage process.
First we start with storyboards that convey the general interaction model of the product. Next we create the look-and-feel that visually depicts the color scheme, screen layout and interaction objects. Finally we produce prototypes that range from paper drawings to full computer working mock-ups.

Testing the User Interface
The software is tested using standard usability methodologies like Walkthroughs (predefined scripted tasks performed by expert users), Heuristic Reviews (an evaluation where the reviewer is guided by design principles) and Low or High fidelity user testing (users follow scripted tasks and their actions are recorded by direct observation).

Retrospectives provide an opportunity to improve the internal process as well as the customer experience.
Customers are interviewed after delivery to capture the user experience. Open-ended interviews encourage customers to explore the system and share their experiences.

These interviews, along with questionnaires and surveys help informs the ‘Gathering’ phase of the next release.