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Early multimedia
Carol was chief Art Director at one of the earliest large-scale
consumer interactive multimedia projects -- The San Francisco Chronicle's
Bay Area Teleguide -- in the mid '80s.
In
1988, she formed Presentation Works, a computer design firm which
created multimedia presentations for companies like PG&E, Hewlett-Packard
and advertising agency Foote, Cone & Belding.
The
first on-line GUI
In 1989, Presentation Works was selected to be on the development
team for America Online -- the first on-line service to use a graphical
user interface. Carol designed all of the icons for AOL's launch
as well as for its first 7 years of existence.
The
Palm user interface
Presentation Works also helped design the user interface for Palm
Computing's wildly successful Palm Pilot -- creating the unit's
hardware and software icons and its text and graphics input pads.
Palm
Computing named Carol's firm a Key Strategic Partner for Palm Development.
Early
web presence
Presentation Works designed and coded web sites for some of the
earliest web startups. More recently, the firm has been involved
in helping industry leaders like Nikon Precision Inc. and Korbel
Inc. establish a presence on the web.
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An
e-learning innovator
Carol also worked as Interaction Design Manager at Saba Software,
a leader in corporate e-learning solutions. She is currently studying
for her Master's Degree in Education, specializing in Instructional
Design for Online Learning.
A
new name --Greenberg Interactive
In 2002, Presentation Works became greenberg interactive -- a
name that more closely reflects the firm's user-centered interaction
design approach.
Barbara
Stafford, Associate
Barbara Stafford -- who helped develop the concept and wrote the
copy for this web site -- is an award-winning advertising copywriter.
Her
concepts and copy have sold millions of dollars of products and
services for Fortune 500 companies such as Visa, Pacific Bell,
Intuit, Citibank, Wells Fargo, Bank of America and Hewlett Packard.
She has written web site copy and multimedia scripts for Nikon,
Korbel and other companies.
Barbara
was a Senior Copywriter and Copy Supervisor at San Francisco ad
agency Foote, Cone & Belding Direct in late 1980's. She has freelanced
since then.
Her
awards include two Gold Awards for best business-to-business direct
mail, as well as one Best of Show Award, from the Direct Marketing
Creative Guild West.
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